100 Norway Sports Betting Statistics for 2026

Norsk Tipping sports-game accounts

Norsk Tipping's sports-game category provides an operator view of betting activity. Its financial accounts distinguish gross stakes from net gaming revenue after prize shares. Neither measure represents the amount that customers deposited, and net revenue is not the company's final profit. The category also has an annual active-player count, which measures customers instead of bets. These series should therefore be read alongside each other without adding their values. The annual report covers the operator's Norwegian market activity and does not separate the online and retail channels in these rows. Its comparative financial figures are retained in the report's original units. A separate set of product charts appears later in this article; those charts are useful for product-level history but should not be substituted for the category accounts or combined into a new national market estimate.

Norsk Tipping product histories

The operator's annual-report website also publishes separate interactive histories for Oddsen, Tipping and Fantasy. These charts distinguish active players from gross turnover and retain each product's own series. Their transaction figures do not reconcile directly with the financial category totals presented above. The source does not provide a reconciliation on the product page, so this article preserves both series under their original labels instead of assigning an unsupported reason for the difference. Product customer counts can overlap when the same person uses several games. Adding them would therefore create an artificial unique-customer total. The archived evidence includes the website's original chart data and a capture of the rendered Oddsen chart. Exact values below come from the numeric chart points, whose precision is greater than the shortened axis labels and accessibility summaries.

What do Rikstoto's horse-betting accounts measure?

Horse betting needs its own accounting boundary within a Norway sports-betting article. Rikstoto's annual report describes the operator's activity, including betting on imported products, instead of the total activity of Norwegian residents across every supplier. Stakes measure money placed on bets; prizes measure the amount returned to customers; gross gaming revenue retains the difference. Ticket fees appear separately and should not be folded into the reported GGR figure. Customer counts answer another question again: they describe activity at this operator instead of population participation. Keep these administrative measures separate from the survey estimates elsewhere in the article. The source table preserves the two accounting years side by side so readers can check each comparison without converting the figures into a synthetic national market total or assuming a particular online share.

How does horse betting fund distribution and horse-sector grants?

Rikstoto's accounts separate the cost of distributing its betting products from the allocation of the resulting surplus. Commission lines describe commercial distribution costs; grants describe recognised allocations to horse-sector beneficiaries and an application-based funding channel. These should not be added together as though they were a single payment to sport. The grant table also distinguishes recognised distributions from advance payments and amounts remaining payable. An allocation recorded for an accounting year therefore does not necessarily equal cash transferred during that year. For comparisons below, the annual report's comparative columns are retained without mixing recognition and payment dates. This gives readers a more useful view of how the operator supports its distribution network and the horse sector while preserving the distinction between revenue, operating costs, grants and taxes.

What did the population survey show across age and sex groups?

The University of Bergen's survey reports participation during the preceding year. Its population includes residents aged 16–74, with the youngest band therefore including minors. The selected percentages use all respondents in the named age and sex group, instead of only people who gambled. They should not be compared directly with the adjacent player-only rows in the original table. The study applies survey weights; the evidence register retains each subgroup's reported sample figure without converting it into a national headcount.

The product categories also remain separate. Horse betting is not combined with Norsk Tipping's odds and live-odds products or with odds and live-odds from other providers. Respondents can participate in several categories, so these percentages cannot be added to estimate unique bettors. They measure reported participation, not stakes, revenue, frequency or individual losses. Rounded zero does not establish complete absence.

Full source list

Norsk Tipping. Annual and sustainability report 2025. 2025 annual report.

Norsk Tipping. Annual and sustainability report 2024: Våre spill. 2024 annual report. Norsk Rikstoto. Formell årsrapport 2025. 2025 annual report. University of Bergen. Omfang av penge- og dataspillproblemer i Norge 2022. May 2023. Related evidence: Spain, Portugal, horse racing and research methodology.

Methodology and sources

Every figure on this page comes from the organisation that produced it: regulators, statistics offices, public bodies, research institutes, and companies reporting their own data or surveys. Each one links to the original report or dataset and carries its release date. Survey results keep their population and fieldwork period, and financial figures keep the measure the producer used. Figures from different producers are not added together or ranked against each other. The page is reviewed monthly and updated when a producer releases newer data.

• Norsk Rikstoto · 2025 annual report
• Norsk Tipping · 2025 annual report
• Norsk Tipping · 2024 annual report
• UiB · May 2023